وصف البرنامج
يعد تخصص المبيعات والتسويق الطلاب لمجموعة متنوعة من فرص العمل في مجال التسويق والمبيعات وإدارة الإعلانات.
النتائج الرئيسية للبرنامج
- SM-1. Analyze and understand customer needs and wants.
- SM-2. Develop sales strategies and promote marketing plans and budget control.
- SM-3. Describe the purpose of management in the business environment.
- SM-4. Evaluate statistics and write sales reports.
- SM-5. Develop a business idea from concept through a complete business plan.
- SM-6. Develop retail campaigns based on an understanding of consumer buying behavior.
الفرص الوظيفية
- Entrepreneur
- Customer Service Liaison
- Banker
- Sales Executive
- Marketing Executive
- Sales and Marketing Representative
وصف البرنامج
| Course Code | Course Title | Credit | Pre-Co Requisites |
| Communication Skills | |||
| Developmental Writing and Reading | 3 | ||
| Composition I | 3 | ENGL101 | |
| Humanities | |||
| History of Arab Islamic Civilization | 3 | ||
| Personal and Professional Development | |||
| Critical Thinking & Problem Solving | 2 | ||
| Career Development | 2 | ||
| Mathematics | |||
| College Algebra | 4 | ||
| Statistics for Decision Making | 4 | MATH107 | |
| Computing Basics | |||
| PC Software | 3 | ||
| Computer Applications for Business | 3 | ||
| Adv. Computer Applications for Business | 4 | BSM105 | |
| Business Basics | |||
| Introduction to Business | 3 | ||
| Business Core | |||
| Principles of Management | 3 | ||
| Principles of Marketing | 3 | BSM101 | |
| Project Management | 3 | ||
| Internet Marketing | 3 | BSM178 | |
| Consumer Behavior | 3 | ||
| Advertising and Public Relations | 3 | BSM178 | |
| Accounting for Business | 4 | MATH107 | |
| Salesmanship | 3 | BSM101 | |
| Market Research Methods | 3 | ||
| Introduction to Databases | 3 | ||